Over 80,000 building industry professionals came to the 2017 International Builders’ Show (IBS) in Orlando, Florida, to see the latest home building tools, technologies and innovations. At the show, the Remodelers Central hub brought together remodelers to learn how to improve their businesses and make connections with peers from around the country.
In case you missed IBS, here are highlights from three popular Remodelers Central sessions:
“Set Yourself Apart Through Your NAHB CAPS, CGR & GMR Designations.” According to NAHB data, professionals with an NAHB remodeling designation earned over $600,000 more in company revenues than those without a remodeler designation. Three leading remodelers shared how earning their designations gained them credibility, recognition as an expert, greater exposure with potential customers, and kept them ahead of the competition. Learn more about earning a remodeling designation and how it can grow your business.
“Must-See Universal Design and Aging-in-Place Products.” Over 80 percent of remodelers work with aging in place modifications, making it one of the hottest segments of the industry. Three experts shared their recommendations of the best aging in place products currently on the market. Alterna Engineered Stone from Armstrong Flooring helps ease fatigue on elderly joints by being softer than traditional stone floors. Because it takes a 60-year-old three times longer than a 20-year-old to perform the same task under the same lighting, Progress Lighting sells a variety of bright LED light fixtures that are efficient, functional, and decorative to assist aging eyes. Delta Faucets offers Americans with Disabilities Act-compliant lavatory and kitchen appliances, such as the Décor Assist Collection, which includes a shower shelf, a toilet tissue holder, and a towel bar all with a built-in assist bar.
“What Grade Will You Make On Your Social Media Report Card?” 90 percent of consumers research companies online, read reviews, and compare your business to alternatives—all before your first interaction with them. An advertising agency for homebuilders shared advice on how to market your firm in the digital age. Professionally and consistently branding all social media pages, providing complete and accurate company information, and tailoring your content to the intended audience are all important factors to generate more leads online.
Missed IBS this year? Save the date for IBS 2018: Jan. 9-11 in Orlando, Florida.
Dan Bawden, CAPS, CGP, CGR, GMB, a remodeler from Houston, Texas, is the 2017 chair of NAHB Remodelers. NAHB Remodelers is America’s home for professional remodelers, representing the more than 53,000 members of the National Association of Home Builders (NAHB) who are involved in the remodeling industry. Learn more at nahb.org/whynahbr and follow NAHB Remodelers on Twitter at @NAHBRemodelers.
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